Feb
21
different pills on white 5

Many studies have analyzed the issue of the aging Baby Boomer population and the impact that this important group (who members were born between 1946 and 1959) will have on health care service delivery; the consensus is that this large segment of the population will need an enormous amount of elderly care and related health [...]

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Feb
21
Hand holding medicine bottle

Promoting your online pharmacy or bricks-and-mortar drugstore will be so much easier when you throw clever Internet marketing into the mix. The best way to get the Web presence that your pharmacy really deserves is to create a visually appealing “online front” that offers visitors a sense of exactly which products and services you will [...]

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Feb
21
costumer shopping in the supermarket choosing a product

In the old days, Canadian pharmacists and clinic owners would advertise in their own communities, and they would traditionally choose print ads, brochures, and radio ads to let the public know about their goods and services. Today, sophisticated digital media technology has opened up a whole new range of promotional techniques, all of which are [...]

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Feb
21
Money and plant.

  Some seniors have resisted computers and the Internet, because these technologies weren’t around when they were growing up, raising families, and building careers; however, times are changing, and the smartphone revolution is now putting Internet technology at the fingertips of many Canadian senior citizens. Now that older people are becoming more conversant with Google [...]

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Feb
20
medical symbol

If you’re in the pharmaceuticals business, you probably already know that government regulations play a big role in how you do business; after all, different regulations will benefit or detract from your company by giving you access to new income streams or robbing you of existing income streams.     To make the most of [...]

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Feb
20
costumer shopping in the supermarket choosing a product

Pharmacies are now found in some of the world’s biggest chain stores, and these chain drugstores represent a very real threat to the longevity and prosperity of smaller pharmacy businesses. However, there are still certain clientele who prefer to seek out a more personalized customer service experience through business relationships with smaller drugstores. As well, [...]

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Feb
20
different pills on white 5

A lot of smaller pharmacy retailers have suffered business losses and reverses that are directly related to the impact of the biggest chain stores (such as Wal-Mart, Costco and No-Frills). Since these stores have in-house pharmacies that offer clients easy access to prescription medications, health aids, and other health care services (such as free blood [...]

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Feb
16
www

Whether you’re running a community drugstore, an online pharmacy, or a walk-in clinic, you must promote your health care business in order to succeed. Today, most promotion happens on the Internet. After all, many customers and patients seek out health care information and health service providers through their smart phones or net books. If you’re looking [...]

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Feb
15
at symbol

The sharpest, most appealing health care websites are designed to highlight the hottest new trends in Web design. If you’re interested in updating your clinic or pharmacy website, or you’re considering creating a brand new website that really captures the essence of your company, you should be aware of which Web design features are currently [...]

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Feb
15
Meds

Selling pharmaceuticals and other health care aids online is a great way to improve people’s lives while also making a tidy profit. If you’re a Canadian entrepreneur, and you’re interested in running a virtual storefront that is jam-packed with supplements, OTC pain relievers, and prescription medications, you will need to create an appealing online shop that [...]

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